This introductory course should help you understand why some firms cross country borders and why some firms choose to remain domestic. The globalization process is fraught with pitfalls and you will learn to appreciate the difficult task of managing a global firm. There are tremendous changes, both rapid and dramatic, taking place in the business world today regarding international business. Doing business outside a firm's home nation’s boundaries is no longer a luxury and advantage for elite firms; international business is rapidly becoming a business necessity for those firms that wish to survive and thrive. In today’s connected world some firms are ‘born global’.